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Arno Schäfer

Arno started his career 1996 with the management consulting company Roland Berger. After co-founding MindMatics, a mobile marketing agency based in Munich, in 2005 he took over the role of Managing Director at MediaCom Interaction, Germany’s largest online media agency. Then, in 2010 he became Managing Director and shareholder of Performance Media Deutschland. After joining Digital Response, and following its acquisition by ClickDistrict in 2012, he was first appointed CEO of Platform161 Germany, and in June 2013 overall CEO of 161MEDIA and Platform161. Since January 2017 Arno has a new role as advisor to the board.In this new role he will focus on strategic partnerships and strategic clients, with a focus on the German market. Arno holds an MBA from Portland State University in the US, as well as a master’s degree in management from the University of Mannheim in Germany. Overall, he has more than 15 years’ experience in digital media.