CEO / Co-Founder
Marco has been active in the industry since 1999. After joining The Netherlands’ first digital media agency AdValue/Reddion, he has held several positions within digital media at agencies such as Universal Mccann, Mediacom and Zenith Optimedia. Additionally, he has worked at KLM/Martinair where he established their online marketing and advertising strategy. In 2006 he founded ClickDistrict, where he was responsible for strategic innovation and technology. Marco holds a master’s degree in Business Administration from the Erasmus University in Rotterdam. He also studied at U.C. Davis in California (2 hours from the snow and two hours from the surf) and has a degree in Geophysics. Since January 2017 Marco has a new role as CEO of Platform161.
Chief Financial Officer
With over 18 years’ experience, Iris began her career with Price Waterhouse Coopers (PwC), before several years working for leading TV production company Endemol, where she was Financial Controller. Following that she became Director of Corporate Finance at Eyeworks, part of Warner Brothers Entertainment. And after that she was Group Controller at theatre producer and owner Stage Productions. Iris has an MBA from Henley University in the UK and studied Chartered Accountancy at the University of Amsterdam.
Chief Technical Officer
Cyril started his career as a developer in his native Paris, for Groupe Actif and Multimania. Next he worked for several years and climbed the ranks at search pioneer Lycos. His move into the advertising world came in 2010, when he joined Adternity, a workflow automation firm that built ad serving and dashboard tools. Cyril joined Platform161 in 2011 and was promoted to Chief Technical Officer in March 2014. Cyril has a Degree in Computer Science and studied at the University of Paris. He has more than 15 years of experience in web technologies.
Director of Product
As Director of Product, Themer oversees the direction of Platform161’s innovation, our DSP product suite and its development. Themer is most comfortable at the intersection of innovative technology, media and product development. On board since the very start of Platform161, Themer has made a mark on its product development, growing out our teams internationally and setting up global partnerships. His past workplaces include a teaching position at the University of Amsterdam on Media Entertainment & Popular Culture and a role in the Science and Technology department of publishing giant Reed Elsevier Group. Themer holds a Master of Science degree in Communication Science at VU University Amsterdam.
Director of Operations
Piet has climbed the ranks at Platform161 since 2010, starting at ClickDistrict where he was Business Development Manager, before graduating to the role of Head of Project Management, then Director of Operations in June 2015. With an extensive knowledge of the display advertising industry and its inner workings, Piet is highly committed to making the complex and technical easy and achievable for Platform161’s clients. He is also a great advocate of innovation, both in terms of the business’ product and processes. Piet studied Business Studies from the University of Amsterdam. He has more than five years’ experience working in Ad Tech.
Advisor to the Board
Arno started his career 1996 with the management consulting company Roland Berger. After co-founding MindMatics, a mobile marketing agency based in Munich, in 2005 he took over the role of Managing Director at MediaCom Interaction, Germany’s largest online media agency. Then, in 2010 he became Managing Director and shareholder of Performance Media Deutschland. After joining Digital Response, and following its acquisition by ClickDistrict in 2012, he was first appointed CEO of Platform161 Germany, and in June 2013 overall CEO of 161MEDIA and Platform161. Since January 2017 Arno has a new role as advisor to the board.In this new role he will focus on strategic partnerships and strategic clients, with a focus on the German market. Arno holds an MBA from Portland State University in the US, as well as a master’s degree in management from the University of Mannheim in Germany. Overall, he has more than 15 years’ experience in digital media.
Arnoud van Leeuwen
Arnoud has a strong media background, both offline and online, starting in 1996 with several marketing positions at Sanoma, a leading European publisher. In 1999 he made the jump to television, joining Public Broadcasting as Sales Manager. His online career began in 2003 at MSN, where in several sales roles he contributed to the impressive growth of Microsoft Advertising. Then, early 2007 he co-founded ClickDistrict. Arnoud has a master’s in History from the Erasmus University of Rotterdam and has been a member of the IAB board in the Netherlands for more than 5 years.