Platform161 appoints Andreas Schwibbe as managing director Germany
Hamburg, August 31 2016 – Platform161 strengthens the further development of the DACH region with Andreas Schwibbe, who will be responsible for the expansion into German-speaking markets as managing director from September 2016 on forward. Schwibbe, Co-Founder & CEO of ADNOLOGIES was recently working as product director at Tradedoubler, where he developed data driven ad technology products.
The 41-year-old digital expert shall push Business Development in the DACH region. In his new role, Schwibbe will primarily be responsible for the demand side build up and development of the German-speaking markets. He directly reports to Arno Schaefer, CEO at Platform161.
With over 23 years of experience in the field of software development, of which 18 years were dedicated to digital marketing and 12 years specific to ad technology and data driven marketing, Schwibbe has ideal qualifications for one of the most important markets in Europe.
“The product of Platform161 is ideal for an expansion into German-speaking markets. Thanks to the broad acceptance of programmatic media buying, Real-Time-Bidding can be optimized even more with an individualized DSP paired with comprehensive support and managed services. Platform161’s strategy ‘One size does not fit all’ puts it straight“, said Andreas Schwibbe about the upcoming task.
Arno Schaefer, CEO at Platform161 added: “We are very happy that Andreas Schwibbe, who is an established entrepreneur with long-term digital experience and high technical programmatic expertise, is joining Platform161. His substantial experience and contacts within the industry will help us to further develop our business in Germany.“
Platform 161, with its headquarters in Amsterdam, is a leading DSP for advertisers, agencies and publishers. Platform161 is the world’s only truly customizable digital marketing platform that really enables advertisers to adapt to the fast changing market of digital marketing. The company has more than 70 employees and has offices in Hamburg, Stockholm, Madrid, New York and in six cities in South America. P161 is active only on the demand side and thus completely independent of publisher interests. In addition, Platform 161 is certified with the ePrivacy seal, has a large network of partners, working completely transparent and flexible with no hidden costs. Currently, more than 100 customers across various industries worldwide use the platform for online campaigns across all channels – such as desktop, mobile, video, social and digital out of home. For further information: www.platform161.com