By Platform161 Business Development Director Jonathan Barkan. A version of this post originally appeared in
What is Platform161?
Platform161 is a leading demand-side platform (DSP), working with advertisers and agencies. Highly customizable, our platform can be tailored to every use case, and every business that uses it.
Programmatic can be confusing and complex. Our technology simplifies it, as well as driving industry-leading performance.
Algorithms are only ever as good as the team behind the tech, and ours is one of the most knowledgeable and responsive there is.
Successful Campaigns Run
Years of Experience
Years in Business
From GDPR, to Safari’s Intelligent Tracking Protection, to a shift in emphasis from scale to quality
Below, we break down five features of the Platform161 platform, to clarify how adaptability and customization help our clients improve performance and hit their goals:
Our algorithm is fully open and programmable (the true definition of ‘programmatic’.) This means automated decisioning logic that continually evolves, for greater accuracy and effectiveness.
At Platform161, we lead the way in enabling custom integrations, especially for data sources. This is key both for ROI, but also from a legal and compliance perspective. More on this below.
When it comes to data, it’s not just what goes in, but what comes out that counts. That’s why our platform includes adaptable and powerful analytics and visualization tools. After all, custom, fast and flexible graphs and dashboards are critical both to understanding and improving results.
One of the great innovations of ad and marketing tech is the API, allowing different tech stacks to communicate, and effectively become even better than the sum of their parts. We support a joined up eco-system, and will gladly connect with your choice of tech, or even advise you what that tech should be.
We provide a complete service offering (taking in campaign management, strategy, reporting updates, sales, advice and support) as well as self-service system (that includes a full support desk). Another aspect of our customer-centric approach is building bespoke features for clients on request. Get in touch for a no-obligation chat about which service might be right for you.
How We Do It
As advertising becomes ever more tech-driven, talented people with right skills are both scarce and ever more important. Our team has decades of experience in digital marketing, media and advertising. And having the best people is critical to helping our clients run brilliant campaigns and hit their targets. In fact, it’s just as important as the tech. Our flexibility translates to your adaptability. Our speed and attention to detail lets you be more agile and opens up new creative possibilities. Others speak about acting as a consultative partner. We wouldn’t know any other way of doing things. Get in touch for a no-obligation demo or chat: email@example.com