WHO WE ARE
Platform161 is the world’s first truly adaptable advertising technology. Programmatic, Personalized.
And in a fragmented, unpredictable world, adaptability is key.
Our ‘one size doesn’t fit all’ philosophy informs everything we do. After all, this is a sector that’s growing more competitive, complex and confusing by the day.
In marketing and advertising, we need more, not fewer sizes, color and styles than ever before.
WHAT WE DO
In a space dominated by global behemoths and monolithic holding groups, we pride ourselves on being a one-off – a true independent. And in being experts in everything we do.
Agile, flexible and bespoke are all bywords of the Platform161 approach. Transparency is our lifeblood. And It’s this philosophy that allows us to get the best value for every one of our clients, with no hidden costs.
Likewise, we consider it a critical asset that we operate only on the demand side of the ad ecosystem.
It is our belief that no one can be all things to all people. Hence why we serve buyers only – whether they be advertisers, brands or agencies. And it’s this laser focus that lets us create technologies and solutions that beat such generalists hands down.
WHY WE DO IT
FLEXIBILITY AND UTILITY
We are passionate about finding and implementing solutions for our clients. And we believe those solutions should be hand tailored to their needs, not delivered ready-made off the shelf. We exist to make sure each of our clients get what they need, and not what our investors, parent group or product roadmap dictate.
From bespoke security and privacy requirements, to custom integrations with other tech services, to navigating local regulations and market dynamics, we’ve got it covered.
But where would flexibility be without utility?
Yes – we are fully customizable, but we also understand that for some clients, this shouldn’t come at the expense of ease of use, and speed in going live. That’s why our standard setup comes ready to go out of the box. And our brilliant team is on hand at every stage to ensure the tech does everything you want it to.
Below, we break down five features of the Platform161 platform, to clarify how adaptability and customization help our clients improve performance and hit their goals:
Our algorithm is fully open and programmable (the true definition of ‘programmatic’.) This means automated decisioning logic that continually evolves, for greater accuracy and effectiveness.
At Platform161, we lead the way in enabling custom integrations, especially for data sources. This is key both for ROI, but also from a legal and compliance perspective. More on this below.
When it comes to data, it’s not just what goes in, but what comes out that counts. That’s why our platform includes adaptable and powerful analytics and visualization tools. After all, custom, fast and flexible graphs and dashboards are critical both to understanding and improving results.
One of the great innovations of ad and marketing tech is the API, allowing different tech stacks to communicate, and effectively become even better than the sum of their parts. We support a joined up eco-system, and will gladly connect with your choice of tech, or even advise you what that tech should be.
We provide a complete service offering (taking in campaign management, strategy, reporting updates, sales, advice and support) as well as self-service system (that includes a full support desk). Another aspect of our customer-centric approach is building bespoke features for clients on request. Get in touch for a no-obligation chat about which service might be right for you.
DATA, SECURITY AND
ENSURING USER PRIVACY
The success of programmatic is built on data. More specifically – accurate, addressable and real-time data.
But as data’s importance grows, so do the stakes around security and user privacy.
We specialize in working with clients who have specific security needs, or who require greater levels of data privacy and security. Partnering with leading law Firm Kennedy Van der Laan, we are compliant with all European data privacy laws and our data centers are all based in Europe. Crucially, but unfortunately not always a given in ad tech, our systems ensure your data is accessible to you only and not your competitors.
HOW WE DO IT
As advertising becomes ever more tech-driven, talented people with right skills are both scarce and ever more important. Our team has decades of experience in digital marketing, media and advertising. And having the best people is critical to helping our clients run brilliant campaigns and hit their targets. In fact, it’s just as important as the tech.
Our flexibility translates to your adaptability. Our speed and attention to detail lets you be more agile and opens up new creative possibilities.
Others speak about acting as a consultative partner. We wouldn’t know any other way of doing things.
Get in touch or a no-obligation demo or chat: