Trusted Around the Globe

Consultancy & Partnership

Forging the Future of Programmatic

Our Services

Rooted in innovation, we partner with companies around the world to build the future.

We’ve led the charge on various industry innovations including IP‑Based Targeting, Programmatic DOOH, and the first GDPR‑Compliant Buying Platform.

Our Key Features

The Ultimate Programmatic Stack

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Data Marketplace
Advertisers can now leverage Platform161 verified data as well as onboard their own unique data to increase campaign targeting capabilities.

Performance-Driven AI
Our proprietary trading platform allows for automated decision logic which continually evolves for greater campaign performance.

More Than Just Technology

We're a Close Team of Experts

At Platform 161 we understand that a tool is only as good as the hands that wield it. Our programmatic experts are here to help you achieve your goals in campaign performance, programmatic innovation, and acquisition strategy.

Our Channels

Deliver Your Message Globally

  • Desktop & Mobile
  • Audio & Video
  • CTV & DOOH
  • Native
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Latest Blog and Press Items


The Future of Programmatic Advertising is Now

Programmatic advertising has seen many transformations over the years. With the surge of new privacy regulations, the industry has entered a phase of innovation - coined the 'roaring twenties'. Read more here.
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Surviving the pandemic as a Smart SaaS DSP

Platform161’s CEO Marco Kloots was recently interviewed by’s Kossi ADZO about the journey of Platform161, becoming a part of Verve Group, and innovating through the pandemic. Click on the button below to read more about how we survived the pandemic as a Smart SaaS DSP.

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Leading DSP Platform161 acquired by Media and Games Invest (MGI)

We are excited to share that we have become part of the Media and Games Invest (MGI) group. Having invested in the likes of Verve, PubNative, Applift, ReachHero and Gamigo AG, MGI has gained a strong market position.
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