A global platform fueled by innovation

Get the most out of programmatic advertising and increase campaign performance with Platform161. Our holistic platform with a modular UI helps you reach your goals. We strive to take digital advertising one step further and lead the way in innovation. This is why we’ve joined Verve Group, a Media and Games Invest (MGI) portfolio company.

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Key features

Performance-driven AI

Our unique trading platform and open AI allow for automated decisioning logic that continually evolves, for greater accuracy and effectiveness. With a fully API supported infrastructure, our highly scalable and cloud-based platform ensures your campaign performs at its best.

Partner integrations

We reach your goals with the support of our vast ecosystem. From DMPs and SSPs to other third-party integrations, we are well-connected to major supply sources with high-grade security and fully integrated fraud detection. We specialize in custom data integrations and other types of partner integrations.


Our platform is set up completely modular which enables us to bring our customers custom features that bring their advertising to the next level and help them be a leader in their space. Our team is dedicated to helping our clients in turning their ideas into reality.

Services and consultancy

Our Team has a 10+year track record in bringing world-class solutions to the market. In all kinds of different market segments, our team is known to bring top quality solutions to the market and clients. Also reaching world-class performance, our team is experienced in finding the right setup and solutions.


Our platform covers and connects all digital media. From mobile, web, DOOH, audio to connected TV. Through one unified platform all media can be served and optimized.


We specialize in working with clients who have specific security needs, or who require greater levels of data privacy and security. Partnering with leading law firm Kennedy Van der Laan, we are compliant with all European data privacy laws and our data centers are all based in Europe. Our systems ensure your data is accessible to you and you alone. We take GDPR and privacy laws serious and are ISO 27001 certified.

Surviving the pandemic as a Smart SaaS DSP.

Platform161's CEO Marco Kloots was recently interviewed by Startup.info's Kossi ADZO about the journey of Platform161, becoming a part of Verve Group, and innovating through the pandemic. Click on the button below to read more about how we survived the pandemic as a Smart SaaS DSP.

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MGI acquires Platform161!

We are excited to share that we have become part of the Media and Games Invest (MGI) group! Becoming part of MGI allows us to break new grounds in the gaming and mobile advertising industry and expand our programmatic reach. Thereby giving the opportunity to onboard more clients and partners to create a more connected advertising ecosystem across the world. Read our press release by clicking the button below.

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Solutions for every industry

We work with brands, agencies, eCommerce companies, and publishers. Either managed by our industry veterans, selfservice, or in a hybrid model. We consider ourselves partners with our clients and prioritize innovation to give you the ability to incorporate advanced campaign techniques to outperform your competition. It doesn’t matter what you do or what you need, we are here for you with our 360 degree approach.

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Consultancy and services

Our team of expert consultants has a long-standing track record bringing solutions to the market and helping clients getting the best out of the programmatic ecosystem. Both on a project basis and in our day to day partnership we aim to deliver the highest quality and value.

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Platform161 has been ranked #1 DSP in Emerce100 in the Netherlands.

Emerce100 is a yearly special edition in which hundreds of companies are rated by the industry. We have been given the highest rating on knowledge, quality-price ratio, trust, and flexibility by the industry.

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Innovation: DOOH

Platform161 has been a leader and early innovator in the DOOH space. We’ve won several awards and have several very interesting cases showing how DOOH can add value to digital media buying.

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Trusted by the best

We are dedicated to delivering the best campaign results to our clients. Whether large or small - anything is possible. Click below to read how we exceeded their expectations and will exceed yours.

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Nissan finds Micra’s Crowd in Turkcell’s Fashion and Beauty Audiences.

With a plethora of different car brands and models in the market, Nissan was looking to hone in on the niche audiences that would engage with the new Micra’s display ads in Turkey. Using Platform161’s integration with Turkcell’s audiences via Novatiq, OMD Programmatic Turkey found exactly what they were looking for to help them deliver more leads to Nissan Turkey. Download the case study now to read more about how our cookieless solution surpassed expectations.


Global coverage

Global Coverage

With the company headquartered in Amsterdam, and offices in New York, Stockholm, Hamburg and Madrid, we are situated at key positions for global coverage. Our team is made up of 60 dedicated professionals, located in 12 countries with 4 offices - thereby allowing for not only a global reach, but also a global mindset.

Our offices