Trusted Around the Globe

Consultancy & Partnership

Forging the Future of Programmatic

Our Services

Rooted in innovation, we partner with companies around the world to build the future.

We’ve led the charge on various industry innovations including IP‑Based Targeting, Programmatic DOOH, and the first GDPR‑Compliant Buying Platform.

Our Key Features

The Ultimate Programmatic Stack

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Data Marketplace
Advertisers can now leverage Platform161 verified data as well as onboard their own unique data to increase campaign targeting capabilities.

Performance-Driven AI
Our proprietary trading platform allows for automated decision logic which continually evolves for greater campaign performance.

More Than Just Technology

We're a Close Team of Experts

At Platform 161 we understand that a tool is only as good as the hands that wield it. Our programmatic experts are here to help you achieve your goals in campaign performance, programmatic innovation, and acquisition strategy.

Our Channels

Deliver Your Message Globally

  • Desktop & Mobile
  • Audio & Video
  • CTV & DOOH
  • Native
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Latest Blog and Press Items


Platform161 (Now Part of Verve Group) Seals Commitment to Privacy-First Advertising With LiveRamp

Platform161, a leading demand-side platform, announces an integration with LiveRamp, a leading data connectivity platform, across UK, France, Germany, Netherlands, Belgium, Spain, Italy, Romania, and Poland. The partnership will provide a solution to the deprecation of third-party cookies and restricted use of Apple’s Identifier for Advertisers (IDFA) by enabling advertiser access to addressable inventory and increased audience recognition across cookieless environments. Read more below.

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The Cookieless Diet: Bridging the Gap Between Consumer Consent, Data, and Measurement

The increasing importance of consumer consent urges brands and advertisers to rethink their techniques of targeting customers. Read more about the new and existing solutions available.
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Get ID'd: On the Road to the New Normal

Verve Group's latest blog post looks into the role of identity in advertising, and which privacy-focused targeting alternatives are available for advertisers and publishers.
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