The Cookieless Diet: Bridging the Gap Between Consumer Consent, Data, and Measurement
The increasing importance of consumer consent urges brands and advertisers to rethink their techniques of targeting customers. Read more about the new and existing solutions available.
Get ID'd: On the Road to the New Normal
Verve Group's latest blog post looks into the role of identity in advertising, and which privacy-focused targeting alternatives are available for advertisers and publishers.
The Future of Programmatic Advertising is Now
Programmatic advertising has seen many transformations over the years. With the surge of new privacy regulations, the industry has entered a phase of innovation - coined the 'roaring twenties'. Read more here.
Leading DSP Platform161 acquired by Media and Games Invest (MGI)
We are excited to share that we have become part of the Media and Games Invest (MGI) group. Having invested in the likes of Verve, PubNative, Applift, ReachHero and Gamigo AG, MGI has gained a strong market position.