Display Case Study: Nutella
Nutella, in collaboration with its agency OMD Programmatic Turkey, approached Platform161 with the aim to achieve a higher level of brand awareness with an innovative and eye catching programmatic campaign. Nutella’s personalised jars, normally on supermarket shelves, were to be “digitised” and presented to Nutella fans at scale.
Red Bull Outdoor (DOOH) Case Study
Red Bull pilots unprecedented tune-ins to its Flugtag with programmatic out of home advertising. This case study explains how Red Bull used live video to promote its fourth Flugtag event in spectacular fashion. And in a way that really got people watching. Using tactical buys on programmatically available digital out of home (DOOH) screens, Red […]
In-Game Advertising Case Study: Subway
“As the gaming industry is dominating the globe, in-game advertising is also growing in importance day by day for brands.”
Weather Targeting Case Study: Bosch AeroTwin
This case study explains how Bosch used programmatic advertising to reach customers in just the right context and conditions. Using live data sources – specifically around weather – to activate the campaign resulted in high ROI and increased sales for the client. Register your details on the right to find out more.
Outdoor (DOOH) Case Study: Toyota
“Programmatic helped us be different and attract the attention of customers.” This case study explains how Toyota put out a wide-reaching message to raise awareness on its hybrid vehicles in Turkey, a market that had been slower than others to adopt the new technology. So it turned to the broadest reach medium there is: out […]
Contextual Case Study: Recruitment Advertiser
This case study explains how a recruitment advertiser ran both audience-based and contextually-driven ad campaigns alongside each other. Contextual targeting is the tailoring or planning of an ad campaign based on ad environments, instead of demographics or other behavioural data. In this example, the advertiser found context to be the more effective solution to build […]
Outdoor (DOOH) Campaign: Pepsi Max
“The flexibility provided by buying digital out of home programmatically enabled us to look at retargeting in a whole new way.” This case study describes how Pepsi MAX created a marketing campaign that would truly set them apart from their main rival. Using their innovation budget and working with international marketing agency Omnicom, Pepsi devised […]
The Online Company (TOC) wanted to created more ‘buzz’ for a well-known paint brand in the Netherlands. Therefore, their campaign goal was to deliver high-impact ads on relevant home deco sites that only contained ad placements with the highest viewability rates.
Multi Advertising: An Effective Way Of Advertising Locally
Digital advertising specialist, Marqeting, was approached by their client ElectronicPartner (key player in the Dutch electronics branch and with over a hundred dealers) to centrally set up an online campaign that would benefit each franchise by creating awareness locally and attract consumers to the local franchises’ websites.
Platform161 enables local advertising within Holland’s most popular news app
Platform161 was approached by Sanoma, one of the largest publishers in the Netherlands, to help them to further monetize on their biggest news title, NU.nl.
How Platform161 Beat a Major Media Agency
Platform161 teamed up with the Dutch media agency, Fresh Toast, to develop an online strategy for a well-known, international gift card brand. The main objective for this advertiser was to attract more quality traffic to their website.
Customized Data Privacy Solution
One of the leading financial players in the Dutch market aimed at establishing new, high-level data privacy standards. Besides being able to allocate their client data for market purposes, their objective was to become ‘the best in the class’ when it comes to meeting legal requirements and assuring data privacy towards clients.
Cross Device Conversion Tracking and Reporting (Telecom brand)
Our challenge was implementing a performance campaign aimed at boosting online sales internationally for one of our clients. They operate as an investment group responsible for several large European telecom brands, in a highly competitive consumer market.
Cross Device Conversion Tracking and Reporting (SNS)
A large Dutch bank, SNS bank, ran a campaign that focused on offering consumers free, personal consultation sessions with regard to their mortgage. This offer served SNS’s ultimate goal of selling more mortgage loans.