GSK’s Otrinatura embarks on a cross-channel ad campaign with Verve Group

Summary

GlaxoSmithKline‘s Otrinatura, represented by Publicis, wanted to increase its brand awareness using a cross-channel approach of digital out-of-home (DOOH) and mobile. By using Verve DSP’s algorithm, the team targeted audiences across channels in real time with weather-based creatives.

Objective

• Target audiences using a cross-channel approach
• Increase overall brand awareness for Otrinatura’s products during peak flu season

Results