Performance-Driven AI

Our proprietary trading platform allows for automated decision logic which continually evolves for greater campaign performance.

Privacy

We understand the importance of balancing customer privacy and reaching the right customer with the right message. Platform 161 was the first GDPR compliant buying solution and we continue to have a privacy-focused mindset.

Advanced Reporting

Drill down on campaign performance and understand what is driving conversions and where you can further optimize performance.

Integration Library

We believe in an open-ecosystem and have partnered with industry-leading partners to increase our platform's capability to match our client's needs.

Cross Channel Management

Our platform unifies all digital media. From mobile, web, DOOH, audio to CTV. Enabling all media to be served and optimized.

Data Marketplace

Advertisers can now leverage Platform161 verified data as well as onboard their own unique data to increase campaign targeting capabilities.

Creative Management

Our one-stop-shop solution for dynamic creatives seamlessly integrates into our platform which supports all standards in creative.

The right tools to deliver the right message.

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