Helping brands hit targets
Platform161 provides custom, smart and data-driven solutions for brands to reach their target audience, and hit their goals. Whether those goals involve improving brand awareness or boosting sales directly, our goal is to maximize your return on every dollar spent. And we can do that either as a consultative partner, or by taking on all the heavy lifting around the full programmatic buying process. Whatever service level you choose, Platform161 makes hitting business targets easy and efficient.
Discover custom solutions for your specific buying needs
Whether you want to reach a specific audience, work with particular analytic tools or require greater levels of data privacy and security, we can provide the bespoke setup to fit your buying needs. We offer a fully customizable solution and we’re happy to integrate with your technology of choice, or even advise you what that tech should be.
Engage customers across all screens and devices
Managing campaigns across multiple channels and media from a single platform is the great promise of programmatic tech. We make that dream a reality. In an increasingly fragmented space, a single buying solution is vital to telling your customer a consistent brand story.
Locate and reach your target audience
Pinpoint your most valuable customers and reach them with precision, control and relevant messaging on premium, brand-safe inventory.
Gain insight into the true impact of your marketing efforts
Apply the power of our algorithm in combination with our real-time reporting features to fully grasp the impact of your marketing.
Access premium ad inventory
For the past ten years, we have been building the optimal product, geared to connecting you with the industry’s most premium publishers. For brands, this means one thing – access to the best quality inventory, and the highest value customers.
The Online Company (TOC) wanted to created more ‘buzz’ for a well-known paint brand in the Netherlands. Therefore, their campaign goal was to deliver high-impact ads on relevant home deco sites that only contained ad placements with the highest viewability rates.
Multi Advertising: An Effective Way Of Advertising Locally
Digital advertising specialist, Marqeting, was approached by their client ElectronicPartner (key player in the Dutch electronics branch and with over a hundred dealers) to centrally set up an online campaign that would benefit each franchise by creating awareness locally and attract consumers to the local franchises’ websites.
Platform161 enables local advertising within Holland’s most popular news app
Platform161 was approached by Sanoma, one of the largest publishers in the Netherlands, to help them to further monetize on their biggest news title, NU.nl.
How Platform161 Beat a Major Media Agency
Platform161 teamed up with the Dutch media agency, Fresh Toast, to develop an online strategy for a well-known, international gift card brand. The main objective for this advertiser was to attract more quality traffic to their website.