Building custom solutions for buying own ad inventory

Platform161 offers a fully customizable solution for publishers, which you can adjust to fit your specific business model. Whether that means accessing your own inventory, or even designing a personalized buying tool with our full API, we have you covered. Whichever route you take, giving you transparent and unfiltered access to your inventory is our priority.

Publishers work with Platform161 for many reasons, here are the most important:

Discover custom solutions to fit your specific business needs

We offer a fully customizable approach to media buying that can be tailored to fit your business exactly.

Launch your own ad buying tools, based on our API

We have developed a full API, which you can use to design and connect your own applications. That means you can offer clients your own branded ad buying tool, all based on Platform161’s premium technology.

Your traffic will not be filtered

Platform161 never applies filtering of traffic towards buyers.

Guaranteed high performance

Regardless of budget sizes, we guarantee the highest possible performance on your campaigns.

The opportunity to join a leading, unique and transparent platform

Be a part of a platform that is uniquely committed to customization, quality, transparency and results. Reap the benefits of a technology created to mutually benefit advertisers, agencies and publishers alike.

Case Studies

Outdoor (DOOH) Case Study: Toyota

“Programmatic helped us be different and attract the attention of customers.” This case study explains how Toyota put out a wide-reaching message to raise awareness on its hybrid vehicles in Turkey, a market that had been slower than others to adopt the new technology. So it turned to the broadest reach medium there is: out […]

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Outdoor (DOOH) Case Study: Toyota
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Weather Targeting Case Study: Bosch AeroTwin

This case study explains how Bosch used programmatic advertising to reach customers in just the right context and conditions. Using live data sources – specifically around weather – to activate the campaign resulted in high ROI and increased sales for the client. Register your details on the right to find out more.

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Weather Targeting Case Study: Bosch AeroTwin
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Contextual Case Study: Recruitment Advertiser

This case study explains how a recruitment advertiser ran both audience-based and contextually-driven ad campaigns alongside each other. Contextual targeting is the tailoring or planning of an ad campaign based on ad environments, instead of demographics or other behavioural data. In this example, the advertiser found context to be the more effective solution to build […]

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Contextual Case Study: Recruitment Advertiser
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Viewability

Case Study

The Online Company (TOC) wanted to created more ‘buzz’ for a well-known paint brand in the Netherlands. Therefore, their campaign goal was to deliver high-impact ads on relevant home deco sites that only contained ad placements with the highest viewability rates.

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Viewability
(Case Study)

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