Helping brands hit targets

We understand that Programmatic advertising can be complex and confusing. That’s why we work with our clients together to get the best out of the opportunities in the market. Both on technology and on discovering and exploring market trends. This gives a client an edge over others that use standard solutions and might get lost in all the complexity.

Consulting

More than just supporting successful campaigns, we make sure our clients understand where the market is moving. We work with our clients to continuously keep them up to date on how the industry is developing and how they build their business in the fast evolving market. Being early in these changes creates a unique opportunity for our clients. Together with our clients we’ve won several awards bringing innovation to the market together with them. We connect technology with clients and have a dedicated team aimed to help clients with specific cases.

Visualization

Our team of data analysts is specialized in working with any business intelligence tool to visualize data and reports. And if needed integrate other data sources to create a unique, single point of truth dashboard across several sources.




Key Features

Performance Algorithm

Our DSP has integrated performance AI, requiring no additional setup to ru performance. Our unique trading platform and open AI, allows for automated decisioning logic that continually evolves, for greater accuracy and effectiveness. With a fully API supported infrastructure, our highly scalable and cloud-based platform ensures your campaign performs at its best.

Data Management

At Platform161, we lead the way in enabling custom integrations, especially for data sources. This is key both for ROI, but also from a legal and compliance perspective.

Custom integrations

Whether you want to reach a specific audience, work with particular analytic tools or require greater levels of data privacy and security, we can provide the bespoke setup to fit your buying needs. We offer a fully customizable solution and we are happy to integrate with your technology of choice, or even advise you what that tech should be.

Privacy and security

We specialize in working with clients who have specific security needs, or who require greater levels of data privacy and security. Partnering with leading law firm Kennedy Van der Laan, we are compliant with all European data privacy laws and our data centers are all based in Europe. Our systems ensure your data is accessible to you and you alone. We take GDPR and privacy laws serious and are ISO 27001 certified.

All Digital Media

Managing campaigns across multiple channels and media from a single platform, intuitive platform, is our great promise and advantage. We provide a simple workflow to cover cross-channel campaigns for multiple clients, from strategy to delivery and reporting. Save time, energy and effort. A single buying solution is vital to telling your customer a consistent brand story.