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Using Redirects for Retargeting Purposes
As an advertiser, I would like to retarget consumers visiting my website. Yet, I am not able to place a pixel on my landing page to collect these visitors in a retargeting pool.
Open Auction offers great transparency and convenience but has one disadvantage: no guaranteed advertising since another buyer can outbid you. Private Marketplaces are the solution.
As an advertiser, how do I track & report on conversions without being able to drop browser cookies?
Multiple Frequency Capping
As an advertiser, I apply a frequency cap to my campaigns because I want to control the number of times a user is exposed to my message. However, when running multiple campaigns (as part of my media plan) I am not able to control that number across all of my campaigns.
Multi-Device Brand Storytelling
How to apply the concept of brand storytelling in a cross-device media landscape?
LATITUDE / LONGITUDE TARGETING
As an advertiser, I would like to target users on-the-move via their mobile devices. I’m not able to do this with regular IP-based geo-location targeting because this is fixed to desktop or wifi.
Cost Per View
As an advertiser, I would like to optimize on views. However, there is no prediction algorithm that supports this advertising objective.
As an advertiser, I would like to know to what extent each advertising channel (for example; search, display or email) in my marketing strategy contributes to the overall campaign performance.