Management

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Marco Kloots

CEO / Co-Founder

Marco has been active in the industry since 1999. After joining The Netherlands’ first digital media agency AdValue/Reddion, he has held several positions within digital media at agencies such as Universal Mccann, Mediacom and Zenith Optimedia. Additionally, he has worked at KLM/Martinair where he established their online marketing and advertising strategy. In 2006 he founded ClickDistrict, where he was responsible for strategic innovation and technology. Marco holds a master’s degree in Business Administration from the Erasmus University in Rotterdam. He also studied at U.C. Davis in California (2 hours from the snow and two hours from the surf) and has a degree in Geophysics. Since January 2017 Marco has a new role as CEO of Platform161.

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Marco Kloots
Iris Vonk

Iris Vonk

Chief Financial Officer

With over 18 years’ experience, Iris began her career with Price Waterhouse Coopers (PwC), before several years working for leading TV production company Endemol, where she was Financial Controller. Following that she became Director of Corporate Finance at Eyeworks, part of Warner Brothers Entertainment. And after that she was Group Controller at theatre producer and owner Stage Productions. Iris has an MBA from Henley University in the UK and studied Chartered Accountancy at the University of Amsterdam.

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Cyril Mallet

Chief Technical Officer

Cyril started his career as a developer in his native Paris, for Groupe Actif and Multimania. Next he worked for several years and climbed the ranks at search pioneer Lycos. His move into the advertising world came in 2010, when he joined Adternity, a workflow automation firm that built ad serving and dashboard tools. Cyril joined Platform161 in 2011 and was promoted to Chief Technical Officer in March 2014. Cyril has a Degree in Computer Science and studied at the University of Paris. He has more than 15 years of experience in web technologies.

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Cyril Mallet
Martine Melis

Melvin Holman

Chief Business Development Officer

After joining The Netherland’s first media agency Advalue (later Reddion) in 1999, Melvin has built up a rich experience on multiple sides of the industry. After learning the initial tricks of the trade on the agency side, he moved on to work in various roles at both publishers, ad networks and technologies. In his 6 years at Platform161 he has been heavily involved in consultancy, business development and project management. With his operational and technical skillset,  he has successfully integrated custom solutions to many partners, helping them to take the next steps in ad tech. Melvin, who has a Bachelor in Communication, is currently working on the international expansion of Platform161 in regions like the Nordics and North America.

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Themer Abourayan

Chief Product Officer

As CPO, Themer oversees the direction of Platform161’s innovation, our DSP product suite and its development. Themer is most comfortable at the intersection of innovative technology, media and product development. On board since the very start of Platform161, Themer has made a mark on its product development, growing out our teams internationally and setting up global partnerships. His past workplaces include a teaching position at the University of Amsterdam on Media Entertainment & Popular Culture and a role in the Science and Technology department of publishing giant Reed Elsevier Group. Themer holds a Master of Science degree in Communication Science at VU University Amsterdam.

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Themer Abourayan
Piet Huige

Elmar Bonke

Director of Programmatic Services

“Technology is the future of our industry”, and that is why Elmar decided to join Platform161 mid-2018. For him, this was only a small step from the existing relationship with the company. With his own programmatic advertising agency Fresh Toast (founded in July 2016), he already worked closely with Platform161 as an ambassador of our technology. Before this, Elmar witnessed and contributed to the huge growth of one of the biggest direct marketing companies in the Netherlands, 2Contact. The programmatic industry attracted him because of his passion for the numbers, originating in high school and helping him through his Bachelor in Sports, Management and Enterpreneurship. At Platform161 Elmar is determined to help our clients take the next step with the knowledge and service of our team.

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Arno Schäfer

Advisor to the Board

Arno started his career 1996 with the management consulting company Roland Berger. After co-founding MindMatics, a mobile marketing agency based in Munich, in 2005 he took over the role of Managing Director at MediaCom Interaction, Germany’s largest online media agency. Then, in 2010 he became Managing Director and shareholder of Performance Media Deutschland. After joining Digital Response, and following its acquisition by ClickDistrict in 2012, he was first appointed CEO of Platform161 Germany, and in June 2013 overall CEO of 161MEDIA and Platform161. Since January 2017 Arno has a new role as advisor to the board.In this new role he will focus on strategic partnerships and strategic clients, with a focus on the German market. Arno holds an MBA from Portland State University in the US, as well as a master’s degree in management from the University of Mannheim in Germany. Overall, he has more than 15 years’ experience in digital media.

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Arno Schafer