Data Driven

Data is at the center of creating effective media buying strategies. Data helps make better decisions. First party data, CRM on-boarding, custom data segmentation, dynamic location data is at the center of creating effective media buying strategies.

Data, Security and Ensuring User Privacy

The success of programmatic is built on data. More specifically; accurate, addressable and real-time data. But as data’s importance grows, so do the stakes around security and user privacy. We specialize in working with clients who have specific security needs, or who require greater levels of data privacy and security. Partnering with leading law Firm Kennedy Van der Laan, we are compliant with all European data privacy laws and our data centers are all based in Europe. Crucially, but unfortunately not always a given in ad tech, our systems ensure your data is accessible to you only and not your competitors.

Partnerships

We believe in a best of breed and open eco-system. That’s why we specialize in connecting all different types of partnerships that can add specific value for specific advertisers. This fuels innovation and helps advertisers get the most out of their strategies. We have a broad list of custom partnerships that help drive our clients’ performance. Together with our partners we’ve built a strong list connected technologies that service Data management, visibility, Optimization, Fraud detection, local supply and many other. We see the value of smart companies the improve the product for our clients and help them be successful.

Connecting All Digital Media

Digital Buying opens up a world of multi screen buying. Our platform is a single point of entry to connect and target all digital Media. We are at the forefront of media innovation and help brands connect to among others, Desktop, Mobile, DOOH and connected TV.

Integrated Creative management

Creatives are a key part of getting your message across. We support all standards in creative management and offer a full dynamic creatives solution that supports both product and external trigger optimization. Understanding the connection between creatives and media is a key part of performance and branding success. Run the same ad, in the same place, with different messages and product offers tailored to the specific user. Platform161 has created a one-stop solution for dynamic creatives that seamlessly integrate into our bidder. We offer full control over the layout and brand identity of the creatives, while also offering the service to continuously maintain relevance through the dynamic content.

Case studies

We have collaborated on some great campaigns, which we detail in our case studies. Download them for free below and contact us in case of questions.

HSBC hits new heights with cookieless data-led campaign

To promote its Premier banking product, HSBC was looking for affluent users in Turkey to reach via a display campaign. With its agency OMD, the bank was given the opportunity to be a first mover in making use of mobile operator Turkcell's network data. The cookieless results were impressive to say the least.

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Nissan finds Micra's crowd in Turkcell's fashion and beauty audiences

With a plethora of different car brands and models in the market, Nissan was looking to hone in on the niche audiences that would engage with the new Micra's display ads in Turkey. Using Platform161’s integration with Turkcell's audiences via Novatiq, OMD Programmatic Turkey found exactly what they were looking for to help them deliver more leads to Nissan Turkey. Download the case study now to read more about how our cookieless solution surpassed expectations.

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Red Bull pilots unprecedented tune-ins to its Flugtag with programmatic DOOH

When Red Bull was flying its fourth Flugtag in Istanbul, it needed a way to promote this unique event across the city in a spectacular fashion, that would really get people watching.

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How Toyota used programmatic OOH to give hybrid car sales a huge boost

Toyota needed to put out a wide-reaching message to raise awareness on its hybrid vehicles in Turkey, a market that had been slower than others to adopt the new technology. So it turned to the broadest reach medium there is: out of home (OOH). But Toyota also wanted to introduce targeting to customize creative, reach its intended audience and maximize media spend.

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How Pepsi Max used programmatic OOH to retarget fans

Pepsi MAX was seeking a marketing campaign that would truly set them apart from their main rival. in a two-step campaign, Pepsi MAX started by setting up stations across the Netherlands where people were encouraged to take a blind taste test comparing two beverages. This classic and immersive campaign was a hit and great for brand awareness. Yet Pepsi MAX wanted to extend their reach and push their creativity a step further.

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