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Blog Platform161 Expanding US Reach with Programmatic Native Advertising Powered by Taboola

Platform161 Expanding US Reach with Programmatic Native Advertising Powered by Taboola

According to Adweek, 70% of consumers say they’d rather learn about products through content than traditional advertising. For online marketers, a clear signal we should carefully evaluate the way we advertise. After all, advertising only works when we reach customers when they are at their most receptive.

Native advertising bridges that exact gap – between content and advertising.

Essentially, you can advertise in the form of content. Or to give a more technical description; native advertising is an advertising method in which the ad matches the form, function, and content of the publisher’s site upon which it appears.

One of the biggest benefits of native is its non-disruptive nature. As it fits right in with the rest of the page, the advertising aligns closely with the consumer’s mindset, resulting in a pleasant user experience. Furthermore, it has the power to capture the consumer’s attention really well, when looking for content.

Time to jump on that train. Platform161 is now integrated with Taboola, the world’s largest native advertising platform. As an exclusive partner, Taboola offers inventory from premium US publisher sites like Huffington Post, AOL, NBC, CBS, Weather, Bloomberg, Business Insider and many, many more. Via our platform you can buy exclusive native display and in-feed video placements on Taboola’s partner websites.

Interested? You can start straight away! Reach out to us and we will tell you all about it.