Platform161 (Now Part of Verve Group) Seals Commitment to Privacy-First Advertising With LiveRamp

Platform161, a leading demand-side platform, announces an integration with LiveRamp, a leading data connectivity platform, across UK, France, Germany, Netherlands, Belgium, Spain, Italy, Romania, and Poland. The partnership will provide a solution to the deprecation of third-party cookies and restricted use of Apple’s Identifier for Advertisers (IDFA) by enabling advertiser access to addressable inventory and increased audience recognition across cookieless environments. Read more below.

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Surviving the pandemic as a Smart SaaS DSP

Platform161’s CEO Marco Kloots was recently interviewed by Startup.info’s Kossi ADZO about the journey of Platform161, becoming a part of Verve Group, and innovating through the pandemic. Click on the button below to read more about how we survived the pandemic as a Smart SaaS DSP.

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Media and Games Invest acquires programmatic advertising specialist Platform 161

We are excited to share that we have become part of the Media and Games Invest (MGI) group. Having invested in the likes of Verve, PubNative, Applift, ReachHero and Gamigo AG, MGI has gained a strong market position in the games and mobile advertising sector. Click on the button below to read the press release.

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Collaboration Platform161 and JCDecaux

We are delighted to announce that we have collaborated with JCDecaux. As a result, customers can make TV, display, mobile and digital outdoor advertising part of their media mix in digital strategies via one platform.Click on the button below to read the press release. 

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Platform161 has been ranked #1 DSP in Emerce100 in the Netherlands.

Emerce100 is a yearly special edition in which hundreds of companies are rated by the industry. We have been given the highest rating on knowledge, quality-price ratio, trust, and flexibility by the industry.

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Platform161 and Adhese provide direct purchasing from Mannenmedia

Platform161 makes it possible, together with Adhese, to purchase directly from publishers, without the intervention of Supply Side Platforms or other parties. Mannenmedia is the first publisher to use this method of direct programmatic buying. Click on the button below to read the press release. 

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Marco Kloots (Platform 161) about the impact of GDPR on advertisers and media agencies

Marketing Tribune spoke with Marco Kloots, CEO of Platform 161, about the impact of GDPR on advertisers and media agencies and about the pioneering role they play. Click on the button below to read the interview. 

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Platform161 ensures that customers are GDPR proof

Platform161 ensures that customers are GDPR proof. Product director Themer Abourayan explains on Adformatie.nl why this is so important for the industry. Click on the button below to read more about how we use unique data under GDPR-rules.

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