ADvendio and Platform 161 Integrate to Enhance Programmatic Advertising Capabilities
The newly announced integration between ADvendio and Platform 161 streamlines advertiser business processes, improving productivity and revenue opportunities.
The latest integration gives ADvendio users immediate and seamless access to a range of data aggregation and programmatic reporting capabilities. The powerful suite of tools is designed to increase transparency across disparate platforms and provide a streamlined global view of ad campaigns across multiple data sources, ad sources, vendors and ad types.
A current user of the integration is Medialaan – De Persgroep Publishing, a leading media group in Flanders with multiple brands across TV, newspapers, radio, magazines and online media.