Interview with Platform161 CEO Marco Kloots
“‘Demand-side platform’ is essentially just a convoluted way of saying the operating system for advertisers’ and agencies’ media buying. Our specific take on media is that it should be an ecosystem, as opposed to a series of walled empires.”
“Contrary to what you might first think, this isn’t just us being idealistic, it is actually fundamental to everything we do – from addressing our customers’ business challenges to confronting the broader challenges facing the industry as a whole.”
Our partner Advendio interviewed Platform161 Founder and CEO Marco Kloots, discussing the state of programmatic advertising, the modular approach and ecosystems versus walled empires.