Platform161 Announces Key Hire in New Commercial Director
Platform161, the world’s only truly customizable digital marketing platform, has announced a new key hire, as it continues to grow its client base and develop its offering worldwide.
Martine Melis joins the company as its new Commercial Director, bringing a wealth of international experience from major, industry leading brands. Most recently, she was Customer Success Director at Salesforce, and previous to that for four years she was a Senior Manager in the Management Consulting practice at Accenture. She previously also held roles at International Card Services and British Telecom.
Marco Kloots, Platform161 CEO said: “With Platform161 looking forward to the next stage in its development, we are very happy to welcome Martine. With her excellent range of experience across a number of major international businesses, we look forward to her helping us continue to evolve and build on our past commercial success.”
Arnoud van Leeuwen decided to continue to work with the company on a part-time basis, in his original role of Co-Founder. Passing commercial responsibility to Martine, Arnoud will focus on building strategic partnerships with clients.
Marco adds: “Arnoud has had a massive impact on the creation, as well as the success of Platform161. I’m very glad that, as the business evolves, so his role is also developing – and we can still make full use of his considerable knowledge, skills and experience.”
Platform 161, with its headquarters in Amsterdam, is a leading DSP for advertisers, agencies and publishers. Platform161 is the world’s only truly customizable digital marketing platform that really enables advertisers to adapt to the fast changing market of digital marketing. The company has more than 70 employees and has offices in Hamburg, Stockholm, Madrid, New York and in six cities in South America. Platform161 is active only on the demand side and thus completely independent of publisher interests. In addition, Platform 161 is certified with the ePrivacy seal, has a large network of partners, working completely transparent and flexible with no hidden costs. Currently, more than 100 customers across various industries worldwide use the platform for online campaigns across all channels – such as desktop, mobile, video, social and digital out of home. For further information: