Tuesday September 21, 2021

Platform161 (Now Part of Verve Group) Seals Commitment to Privacy-First Advertising With LiveRamp

Platform161, a leading demand-side platform, announces an integration with LiveRamp, a leading data connectivity platform, across UK, France, Germany, Netherlands, Belgium, Spain, Italy, Romania, and Poland. The partnership will provide a solution to the deprecation of third-party cookies and restricted use of Apple’s Identifier for Advertisers (IDFA) by enabling advertiser access to addressable inventory and increased audience recognition across cookieless environments. Read more below.

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