Resources

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  • Case Studies
  • Infographics
  • Product Sheets

Platform161’s Relaunch

Product Sheet

We are very proud to announce a brand new relaunch of our platform. Find out the key characteristics of our new platform.

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Platform161’s Relaunch
(Product Sheet)

Platform161’s Relaunch

Infographics

We’re very proud to announce a brand new relaunch of our platform. Find out here what our new platform offers you.

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Platform161’s Relaunch
(Infographics)

Using Redirects for Retargeting Purposes

Infographics

As an advertiser, I would like to retarget consumers visiting my website. Yet, I am not able to place a pixel on my landing page to collect these visitors in a retargeting pool.

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Using Redirects for Retargeting Purposes
(Infographics)

Private Marketplace

Infographics

Open Auction offers great transparency and convenience but has one disadvantage: no guaranteed advertising since another buyer can outbid you. Private Marketplaces are the solution.

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Private Marketplace
(Infographics)

Postback Tracking

Infographics

As an advertiser, how do I track & report on conversions without being able to drop browser cookies?

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Postback Tracking
(Infographics)

Multiple Frequency Capping

Infographics

As an advertiser, I apply a frequency cap to my campaigns because I want to control the number of times a user is exposed to my message. However, when running multiple campaigns (as part of my media plan) I am not able to control that number across all of my campaigns.

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Multiple Frequency Capping
(Infographics)

Multi-Device Brand Storytelling

Infographics

How to apply the concept of brand storytelling in a cross-device media landscape?

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Multi-Device Brand Storytelling
(Infographics)

LATITUDE / LONGITUDE TARGETING

Infographics

As an advertiser, I would like to target users on-the-move via their mobile devices. I’m not able to do this with regular IP-based geo-location targeting because this is fixed to desktop or wifi.

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LATITUDE / LONGITUDE TARGETING
(Infographics)

Cost Per View

Infographics

As an advertiser, I would like to optimize on views. However, there is no prediction algorithm that supports this advertising objective.

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Cost Per View
(Infographics)

Conversion Attribution

Infographics

As an advertiser, I would like to know to what extent each advertising channel (for example; search, display or email) in my marketing strategy contributes to the overall campaign performance.

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Conversion Attribution
(Infographics)

Platform161 Infographic Fraud

Infographics

Find out what solutions Platform161 offers to battle ad fraud.

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Platform161 Infographic Fraud
(Infographics)

Viewability

Product Sheet

A huge challenge for all online advertisers is to buy advertising space that is visible to users and in-view as long as possible. Very often, ad spaces are shown out of sight to the user while an advertiser pays big bucks for it.

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Viewability
(Product Sheet)

Bluekai’s Third Party Audience Data

Product Sheet

Powered by the expertise and technology of Oracle’s BlueKai, Platform161 allows advertisers to turn insights into action by offering the most extensive marketplace of targetable audiences on the market.

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Bluekai’s Third Party Audience Data
(Product Sheet)

Tag Management

Product Sheet

Relay42 is the tag management specialist from The Netherlands. They offer the most sophisticated tag management tool in the market and provides maximum performance security for the most heavy usage advertiser sites online.

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Tag Management
(Product Sheet)

Privacy Security

Product Sheet

The EU provides relatively strong protection of personal data.

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Privacy Security
(Product Sheet)

Postback Tracking – Measuring In-App Conversions

Product Sheet

Postback tracking (also referred to as server-to-server-, callback- or cookieless tracking) is a way to track conversions without having to rely on browser cookies. Postback tracking is applied when you want to track and report on conversions but are not able to drop a cookie.

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Postback Tracking – Measuring In-App Conversions
(Product Sheet)

Postback Tracking – Advertising In Browser

Product Sheet

Postback tracking (also referred to as server-to-server-, callback- or cookieless tracking) is a way to track conversions without having to rely on browser cookies. Postback tracking is applied when you want to track and report on conversions but are not able to drop a cookie.

Please fill in the form below to download

Postback Tracking – Advertising In Browser
(Product Sheet)

Viewability

Case Study

The Online Company (TOC) wanted to created more ‘buzz’ for a well-known paint brand in the Netherlands. Therefore, their campaign goal was to deliver high-impact ads on relevant home deco sites that only contained ad placements with the highest viewability rates.

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Viewability
(Case Study)

Multi Advertising: An Effective Way Of Advertising Locally

Case Study

Digital advertising specialist, Marqeting, was approached by their client ElectronicPartner (key player in the Dutch electronics branch and with over a hundred dealers) to centrally set up an online campaign that would benefit each franchise by creating awareness locally and attract consumers to the local franchises’ websites.

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Multi Advertising: An Effective Way Of Advertising Locally
(Case Study)

Platform161 enables local advertising within Holland’s most popular news app

Case Study

Platform161 was approached by Sanoma, one of the largest publishers in the Netherlands, to help them to further monetize on their biggest news title, NU.nl.

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Platform161 enables local advertising within Holland’s most popular news app
(Case Study)

How Platform161 Beat a Major Media Agency

Case Study

Platform161 teamed up with the Dutch media agency, Fresh Toast, to develop an online strategy for a well-known, international gift card brand. The main objective for this advertiser was to attract more quality traffic to their website.

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How Platform161 Beat a Major Media Agency
(Case Study)

Customized Data Privacy Solution

Case Study

One of the leading financial players in the Dutch market aimed at establishing new, high-level data privacy standards. Besides being able to allocate their client data for market purposes, their objective was to become ‘the best in the class’ when it comes to meeting legal requirements and assuring data privacy towards clients.

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Customized Data Privacy Solution
(Case Study)

Cross Device

Product Sheet

Screen6 is an innovative Dutch tech company that offers the most advanced cross device technology available. Their cross device technology deduplicates users and achieves an extreme amount of accuracy due to their experience with big as well as small advertising markets. Furthermore, Screen6 technology is fully compliant with privacy legislation.

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Cross Device
(Product Sheet)

Conversion Attribution

Product Sheet

EXACTAG offers an advanced package of completely customizable attribution models, data collection, and analytics giving an advertiser competitive advantage through being unique. They are particularly specialized in making sense of an advertiser’s online marketing through different channels (eg. display, video and email).

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Conversion Attribution
(Product Sheet)

Contextual Targeting & Brand Safety

Product Sheet

The online landscape keeps increasing and the amount of programmatically traded domains is enormous. To keep track of brand safety and relevance manually is impossible. Contextual advertising tackles this issue.

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Contextual Targeting & Brand Safety
(Product Sheet)

Cross Device Conversion Tracking and Reporting (Telecom brand)

Case Study

Our challenge was implementing a performance campaign aimed at boosting online sales internationally for one of our clients. They operate as an investment group responsible for several large European telecom brands, in a highly competitive consumer market.

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Cross Device Conversion Tracking and Reporting (Telecom brand)
(Case Study)

Cross Device Conversion Tracking and Reporting (SNS)

Case Study

A large Dutch bank, SNS bank, ran a campaign that focused on offering consumers free, personal consultation sessions with regard to their mortgage. This offer served SNS’s ultimate goal of selling more mortgage loans.

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Cross Device Conversion Tracking and Reporting (SNS)
(Case Study)

Brand Safety (Accuen)

Case Study

Accuen had to create a large-scale branding campaign for a leading, high-end airliner in Germany. Advertising on appropriate, brand safe websites is always an important goal for airline companies to create positive awareness around their brand.

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Brand Safety (Accuen)
(Case Study)