Contextual Case Study: Recruitment Advertiser

This case study explains how a recruitment advertiser ran both audience-based and contextually-driven ad campaigns alongside each other.

Contextual targeting is the tailoring or planning of an ad campaign based on ad environments, instead of demographics or other behavioural data.

In this example, the advertiser found context to be the more effective solution to build a successful campaign.

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Contextual Case Study: Recruitment Advertiser