Contextual Targeting

Contextual refers to targeting ad campaigns based on content, page, keyword or subject vertical – in short, the context around which the ad is appearing.

Since GDPR came into force, there has been a renewed interest across the industry in contextual, as well as audience targeting. In this document, we explain the use case for targeting based on context, alongside a case study showing how brands and agencies can succeed using this tactic.

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Contextual Targeting