Evolution of the Fittest – What’s Next in the Programmatic Ecosystem

Any ad tech company can speak about what the optimum ad stack means for them. But that could be little more than a generalization, or identikit approach. Only yourself and your colleagues – those deeply ingrained in the business – can truly understand what it should look like specifically for you.

An ‘off the shelf’ approach is fine for starting off, or even a low-level experiment. But a modular setup, unique to you, holds so much more potential – especially longer term, in a such a highly competitive market. Just think of the world of high frequency financial trading – where just being closer to exchanges can make big differences to competitiveness.

But with modular setups, come further questions. How will all the moving parts within link together? And keep working like clockwork, even as one evolves and the other iterates? Just as importantly, which teams or people in the business should be part of your direct team, and which should you outsource?

All of those who succeed in the exciting world of programmatic buying will at some point have asked these questions. In this whitepaper, we aim to give you the tools you need to join that group.

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Evolution of the Fittest – What’s Next in the Programmatic Ecosystem