In-Game Advertising Case Study: Subway

“As the gaming industry is dominating the globe, in-game advertising is also growing in importance day by day for brands.”

“Younger audiences here have a real passion for football and gaming in particular, and to be able to connect to that at the right time, in the right environment creates tremendous opportunities for brand positioning.”


This case study outlines how Subway used in-game programmatic advertising to increase its online order intake in a creative way, while also building brand awareness.

In the process, it also managed to achieve viewability rates and high impact that well exceeded standard display formats.

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In-Game Advertising Case Study: Subway