Postback Tracking – Where the Cookie Crumbles

Until recently, cookies have been the entire industry’s go-to solution for measuring campaigns – and specifically, tracking conversions. They still work well in a number of contexts. However, due to three factors (ITP2, mobile and IT security limitations), they can no longer provide universal coverage for many campaigns.

Postback tracking simply and effectively offers an alternative route to measuring campaign success, while bypassing the challenges around cookies.

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Postback Tracking – Where the Cookie Crumbles