Cookieless Tracking

Rethinking Measurement Has Never Been So Important.

Platform161 has created a solution to track success in a compliant way, without the use of third-party cookies. With our cookieless tracking solution, instead of placing a small piece of code on the browser, we use a server. The server registers attribution signals, such as clicks, which can connect to any eventual conversion. Cookieless tracking also allows for measuring both post-click as well as post-view.