Cookieless Tracking

Rethinking Measurement has never been so important.

Platform161 has created a solution to track success in a compliant way, without the use of third-party cookies. With our cookieless tracking solution, instead of placing a small piece of code on the browser, we use a server. The server registers attribution signals, such as clicks, which can connect to any eventual conversion. Cookieless tracking also allows for measuring both post-click as well as post-view.

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Dynamic Creative Optimization

Next-Gen Programmatic Creative.

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Smart Tagging

Data segmentation made easy.

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Smart Retargeting

It's time that we rethink retargeting.

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Smart Ads for DOOH

Unlocking the creative potential for DOOH.

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High-Impact Creatives

Captivating audiences with interactive creatives.

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Contextual Targeting

Contextual Targeting is Making a Comeback.

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