Two Wins for Platform161 in Awards Season
At Platform161, we have two recent awards to add to our trophy chest – a great testament to some of the innovative campaigns we run alongside our clients and fellow tech companies.
13 June saw the IAB Netherlands’ Programmatic Awards take place in Amsterdam, with more than 200 people there – and Platform161 the only Netherlands-based DSP in attendance.
Pepsi Max’s Taste Challenge outdoor campaign was one of the happy winners on the night. For this first of a kind campaign, we worked alongside the client’s agency OMD, Exterion and Resono to make it happen.
Second, we were the recipient of a bronze award at IAB Europe’s Mixx awards, in the programmatic advertising category. The client in this case was Toyota – and specifically their hybrid cars – working alongside its agency Universal McCann, as well as outdoor SSP Awarion.
This is the second year running that DOOH campaigns have stepped up to the podium in the programmatic category at IAB Mixx, signalling their serious adoption by agencies.