Platform161’s Approach to Security
Client’s data is very important to Platform161. In our industry data is amongst the most valuable assets and thus should be protected accordingly. Over the years, we have always been committed to security measures and constantly improve where possible. With this document, we aim to be transparent and give you insights in all security aspects […]
Digital Out Of Home – Charting the Fifth Screen Opportunity
Out of home (OOH) is one of the fastest growing channels for digital spend. It’s also easier and more accessible than ever to a wider range of advertisers via programmatic. In a fragmented market, it offers unique, and extremely exciting creative opportunities. High impact is part of outdoor’s DNA, and all the more so in […]
Evolution of the Fittest – What’s Next in the Programmatic Ecosystem
Only yourself and your colleagues – those deeply ingrained in the business – can truly understand what your ad stack should look like, specific to your business. This whitepaper aims to give you all the tools to work out the right modular approach.